Career Opportunities Cottage Grove, MN, USA
Oct 07, 2019Contract
Position Title: Content and Social Media Specialist/ Coordinator About Us Our mission is to transform how hospitality works. Every day we strive to solve the most difficult technology and workflow challenges, and we work tirelessly to provide solutions to help our customers become more efficient and profitable. Our vision of the future is a world where every hospitality company is able to compete on a level playing field. Our goal is to become our customer's business concierge. It all starts with one question, how can we help you? Position Summary Play a lead role in developing and implementing optimized digital content to drive brand awareness, traffic, and engagement that supports business development and revenue generation of TravelNet Solutions SaaS software products and services. This is an opportunity to play a key role in positioning a fast growing SaaS software company as an industry thought leader in the hospitality and travel market. The position will also drive TravelNet’s presence and engagement across all social media platforms using a combination of Earned, Owned, and Paid media. Duties and Responsibilities Own, develop and manage the team’s content marketing calendar Collaborates with cross-functional team members to develop content ideas based on business priorities, opportunities, and direction Research, write and shoot video of original content that engages and educates target personas and increases likelihood of conversions. Drive internal content incentive program Manage content across all platforms, including email, website and social media Formulating a cross-platform, social media content and engagement strategy using a combination of owned, earned and paid media Continue to build the TNS following on social media Proofreads/edits content to ensure it is consistent in terms of style/voice and SEO best practices Lead brainstorming sessions with team members to develop new ideas and strategies to engage prospects and current customers Provide editorial, creative and technical support to team members Build and manage library of digital content assets Manage external contractors such as videographers and 3rd party content developers and assure effective and efficient delivery of high quality content Track web analytics and set KPI standards to ascertain content engagement levels and success. Develop thorough knowledge of TNS’ SaaS software products and services Other Duties as Assigned Execute other company projects as necessary Knowledge, Skills, and Abilities Required Bachelor’s Degree in Marketing, Communications, Journalism, English or a related field 3-5 years of digital marketing and/or content marketing experience Demonstrate the ability to successfully write for a variety of styles Experience with social media management and engagement Creativity and the ability to develop original content that provokes engagement Strong leadership qualities Creative thinker with the ability to incorporate analytics into content plan and strategies SEO experience and knowledge of such tools as Moz and SEMRush Excellent written and verbal communication skills Experience with Wordpress a plus Minimum Job Requirements Requires a bachelor's degree or an equivalent field or discipline; 0-4 years of experience that is directly related to the duties and responsibilities specified. Must be passionate about support and have a desire to improve in all duties and responsibilities specified. Comfortable and enthusiastic to live the TravelNet Solutions Core Values. Our five core values reflect the behaviors that shape the tone of how we work with each other, our partners, and our customers: Serve: Considering people’s point of view is something we strive for in every aspect of our work. We look to serve others. Take Ownership: We all act like owners, treating the Company’s assets as our own and behaving with the Company’s long-term success in mind. No excuses, no blame. We get the job done. We take pride in owning our destiny...and empowering others to own theirs. Integrity: We always try to do the right thing. We are honest and straightforward with each other. Create the Future: Continued innovation allows us to push the envelope for the travel and hospitality industry. We are determined to create a wide range of products and services, providing world-class experiences for guests and properties. Have Passion For Winning: We have a healthy dissatisfaction with the status quo. Discipline, drive, and work ethic to always put our customers, our people, and our company in a position to win.